How to Sustain and Strengthen Your Innovation Cycle during the Recession

I recently wrote an article for eWeek on importance of innovation during the down economy. Below are selected excerpts from the article:

Innovation creates product differentiation, differentiation creates significantly higher margins, and higher margins create a fund for further innovations—snowballing into a healthy, continual growth cycle. Empowering people to become innovation activists is the key to not only surviving these economic challenges, but also emerging stronger.

Bottom-up innovation doesn't just happen on its own. The manager of a team is the founding vote for innovation. Managers need to provide a framework for employees to innovate by giving them the time, resources, social structure and support to champion good ideas.

Please visit the link below to read the full article.

http://www.eweek.com/c/a/IT-Management/How-to-Sustain-and-Strengthen-Your-Innovation-Cycle-during-the-Recession/